Full-Funnel PPC Architecture for Large-Catalog Ecommerce.
We don't run campaigns in isolation. We build integrated PPC systems across Google, Meta, Microsoft, and Criteo — structured around your funnel, your catalog, and your margins.
Get Your Free PPC AuditThe 3-Funnel Framework
Every dollar of ad spend maps to a stage in the buyer journey. Here's how we allocate and optimize across the funnel.
Awareness & Discovery
~20% of budget allocation
Broad reach campaigns designed to put your brand and products in front of high-potential audiences who don't know you yet. YouTube, Discovery, Meta prospecting, and broad match Search campaigns with smart audience signals.
Consideration & Engagement
~30% of budget allocation
Campaigns targeting people who've shown intent — visited your site, engaged with your content, or searched for your categories. Shopping, Dynamic Product Ads, and retargeting sequences that move browsers toward buyers.
Conversion & Retention
~50% of budget allocation
High-intent Search, Brand, Shopping, and retargeting campaigns focused on converting warm audiences. Cart abandonment, product-viewed retargeting, and loyalty campaigns that maximize customer lifetime value.
What We Build on Each Platform
Each platform plays a specific role in the system. Here's what a typical build looks like.
8–15 campaigns typical
Brand Search, Non-Brand Search, Shopping (segmented by margin/performance), Performance Max, YouTube, Discovery, Display retargeting. Feed optimization and custom label strategy included.
4–8 campaigns typical
Prospecting (broad + lookalike), catalog sales (DPA), retargeting (website visitors, engagers, cart abandonment), and retention campaigns for existing customers.
3–6 campaigns typical
Bing Search (brand + non-brand), Shopping campaigns mirroring your Google structure, and Audience Network campaigns for incremental reach at lower CPCs.
2–4 campaigns typical
Dynamic retargeting across the open web, lower-funnel product recommendations, and catalog-driven display campaigns that complement your walled-garden strategy.
Built for 10,000–200,000+ SKU Catalogs
Most agencies treat every product the same. We don't. Large catalogs need a different approach.
Feed Optimization
Title optimization, description enhancement, custom labels based on margin/performance/category, and supplemental feed management. Your feed is the foundation of Shopping and catalog campaigns — we make sure it's built right.
Product Segmentation
Not every SKU deserves the same bid. We segment your catalog by performance tier, margin, category, and seasonality — then build campaign structures that allocate spend where it earns the most.
Dynamic Creative
Catalog-driven ads that automatically showcase the right products to the right audiences. Dynamic product ads on Meta, responsive display on Google, and product recommendations on Criteo — all connected to your optimized feed.
Performance Tracking
SKU-level performance reporting that ties back to your business metrics. Understand which products drive profit, which drain budget, and where to invest next — across every platform in one unified view.