One Flat Rate. Senior Strategy. No Surprises.
Every client gets a single monthly number based on the complexity of their business. No percentage of ad spend. No add-ons. No invoices that change month to month. Start with a free audit and we'll tell you exactly what it costs.
Get Your Free PPC Audit →How Our Pricing Works
We charge a flat monthly fee. One number. It doesn't go up when your ad spend goes up. It doesn't change when you have a big sales month. It doesn't include hidden add-ons or surprise invoices.
Your fee is based on the complexity of your engagement — how many products are in your catalog, how many advertising platforms you're running, and how much campaign infrastructure needs to be built. We determine your exact number during a free audit of your current account. No commitment, no obligation. You'll walk away knowing exactly what it would cost and exactly what you'd get.
The ranges below are rough guides to help you estimate where your fee might land before we talk. They are not rigid tiers. Your actual fee is a single flat number that we'll quote after the audit based on your specific situation.
Estimate Where You'd Land
per month
For brands doing $1M–$5M in annual revenue with smaller catalogs and 1–2 advertising platforms. If you're currently running Google Shopping and maybe Meta, and you know your campaigns need a real structure but you're not sure where to start — this is likely where you'd land.
3 months, then month-to-month.
Start With a Free Audit →per month
For brands doing $5M–$20M in annual revenue with larger catalogs and 2–3 platforms. If you're spending $50K–$200K/month on ads and you've outgrown your current setup — whether that's a solo freelancer, an underperforming agency, or campaigns you've been running yourself — this is the typical range.
3 months, then month-to-month.
Start With a Free Audit →per month
For brands doing $20M–$50M+ with massive catalogs (100,000+ SKUs) running 3–4 platforms at $200K–$500K+ in monthly ad spend. This is a full-scale, multi-platform buildout with complex feed architecture and cross-channel reporting.
3 months, then month-to-month.
Start With a Free Audit →Not sure where you'd land?
Most people aren't — and that's the whole point of the audit. We'll look at your account, your catalog, your platforms, and your goals, then give you one flat number. No guessing, no ranges, no confusion. Just the number.
There Is No Basic Version.
There is no premium tier with features the lower tiers don't get. Every Waymaker client gets the same system, scaled to their business:
The only thing that changes is the size of the system: how many platforms, how many campaigns, how many products in the feed, and how much custom automation your catalog requires. That's what determines your fee. Not which "tier" you're in.
What Makes Us Different
You work with the strategist. Not a junior.
This is the most important thing on this page.
At most agencies — big or small — the person who pitches you is not the person who manages your account. A senior strategist or VP sells you on the vision, and then your day-to-day gets handed to a junior account manager with 1–3 years of experience who's juggling 8–12 other accounts. Your $150,000/month in ad spend is being managed by someone earning $55,000 a year, following a playbook they didn't write, with maybe 3–4 hours a week dedicated to your business.
That's not a criticism of junior talent — everyone starts somewhere. But your ad budget is real money. The person making decisions about your bidding strategies, your product feed, your campaign architecture, and your budget allocation should be someone with the experience to get it right.
At Waymaker, there is no handoff. The strategist who builds your system is the same person who optimizes it every week, mines your search query reports, manages your feed, and gets on the call with you. That's the model. That's why it works.
We charge flat — not a percentage of your ad spend.
Most agencies charge 7–15% of whatever you spend on ads. That means every time they recommend you increase budget, they make more money. Every time the right move is to cut spend on a platform that isn't working, they have a financial incentive not to tell you.
We charge one flat number. When we recommend moving budget from Google to Meta, it's because the data says so — not because it affects our fee. Your invoice is the same every month regardless of what your ad spend does. That aligns our incentive with yours: maximize your profit.
How We Compare
You might be wondering how our pricing stacks up. Here are two real-world scenarios.
Scenario 1: $20M brand, 25,000 SKUs, 3 platforms, $150K/month ad spend
This is a brand running Google, Meta, and Microsoft with a meaningful catalog and solid ad budget. They need real campaign architecture — funnel segmentation, catalog labeling, Shopping Waterfall, feed management, cross-platform reporting.
| Big Agency | Mid-Tier Agency | Waymaker | |
|---|---|---|---|
| Monthly fee | $12,000–$16,000 | $9,000–$13,000 | $8,000–$11,000 |
| Annual cost | $144K–$192K | $108K–$156K | $96K–$132K |
| Who runs your account | Junior AM (1–3 yrs exp, 8–12 accounts) | Mixed seniority | Senior strategist, directly |
| Who builds the strategy | Senior director you'll rarely see | Mid-level strategist | Same person who runs the account |
You save $12,000–$60,000 a year compared to a big agency — and the person running your campaigns has more experience, not less.
Scenario 2: $40M brand, 100,000+ SKUs, 4 platforms, $350K/month ad spend
This is a large-scale ecommerce operation running Google, Meta, Microsoft, and Criteo with a massive catalog, complex feed architecture, and high-volume campaign management across four platforms.
| Big Agency | Mid-Tier Agency | Waymaker | |
|---|---|---|---|
| Monthly fee | $25,000–$35,000 | $18,000–$25,000 | $15,000–$20,000 |
| Annual cost | $300K–$420K | $216K–$300K | $180K–$240K |
| Who runs your account | Junior AM on a "team" | Mixed seniority | Senior strategist, directly |
At this scale, you save $60,000–$180,000 a year. And the work is better because the person doing it has been in your search query reports, your feed, and your bidding strategy every single week — not reviewing a junior's summary before your quarterly call.