PPC Management for Ecommerce

PPC for Ecommerce Brands That Have Outgrown Their Current Setup.

You've scaled past the point where boosted posts and automated campaigns move the needle. You need structured, full-funnel PPC architecture built for large catalogs — managed by senior strategists, not junior account managers.

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The Problem

You're Not Overspending. You're Under-Structured.

Most ecommerce brands don't have a budget problem — they have an architecture problem. Here's what we see over and over:

  • Campaigns are running, but nobody can explain the strategy behind them. Performance feels random because it is — there's no intentional structure mapping spend to funnel stages.
  • Your agency gave you a "strategist" who's two years out of college. They're learning on your dime while senior people closed the deal and disappeared.
  • You're running Google and Meta but they feel like separate islands. No shared audience strategy, no coordinated funnel, no unified measurement framework.
  • You have thousands of SKUs and your feed is a mess. Titles are unoptimized, custom labels are missing, and Shopping campaigns treat your entire catalog the same.
  • Reporting is a monthly PDF you barely read. Because it doesn't tell you what's working, what's not, or what happens next. It just tells you what happened.
Why Waymaker

A Different Kind of PPC Agency.

Owner-Operated

The people who pitch the work do the work. No handoffs to junior teams. Your account is managed by senior strategists from day one — and it stays that way.

Strategy + Engineering

We don't just run campaigns — we build systems. Feed optimization, custom labeling, audience engineering, conversion tracking architecture. PPC that's built to scale.

Clean Migrations

Switching agencies shouldn't mean starting over. We audit what's working, preserve what matters, and rebuild what's broken — without losing momentum.

Platforms

4 Platforms. 1 System.

We manage Google, Meta, Microsoft, and Criteo as a unified system — not four separate silos with four separate strategies.

Google Ads

Search, Shopping, Performance Max, Display, YouTube. The backbone of most ecommerce PPC — and where structure matters most.

Meta Ads

Facebook and Instagram across the full funnel — prospecting, retargeting, and catalog-driven dynamic product ads at scale.

Microsoft Ads

Bing Search and Shopping for high-intent audiences with lower CPCs. Often overlooked, consistently profitable for ecommerce.

Criteo

Retargeting and dynamic product ads across the open web. Extends your reach beyond walled gardens with catalog-level precision.